01
Music & Rock History
Artists, songs, gear, performances, collaborations and the stories that keep rock n' roll worth arguing about.
The writings of Dr. OMEB
Diary of a Rock n' Roll Doctor
Music, marketing, creativity, rock history, creator business, and what happens when the musician, marketer, professor and entire damn band are all the same person.
Why this exists
More Than Band News
This is where the longer conversations live: the stories behind the music, lessons from more than two decades as a working guitarist, the business and marketing of being an independent creator, and occasionally the things that make absolutely no sense until you have lived through them yourself.
02
Marketing & Creator Business
Audience growth, branding, social platforms, technology and what actually works when you are building something without a corporate machine behind you.
03
From the Road
Twenty-plus years of gigs, strange rooms, great players, questionable decisions and lessons that rarely show up in a textbook.
Latest entries
From the Diary
Stories from the stage, the studio, and the business of making music.
How TikTok Livestreaming Rewired My Marketing Brain
After twenty years of treating bars as the only real room, Dr. OMEB nearly quit. Then a weekly livestream became a virtual concert, a content engine, and Rock n' Roll Church.
Read the article →Nobody Owes You Attention
A bad LinkedIn exchange revealed a useful marketing truth: attention cannot be invoiced, bartered, or demanded. It has to be earned.
Read the article →
What 1.2 Million Royalty Transactions Taught Me About Why Artists Need a Better Room
Dr. OMEB revisits his 2019 dissertation on 1.2 million royalty transactions, checks it against his own distributor history, and explains why artists need more than a streaming strategy.
Read the article →
I Spent $283 on TikTok Ads. Here's What the Experiment Taught Me.
A practical comparison of two Dr. OMEB TikTok Spark Ad campaigns: the results, the limits of the test, and what paid amplification can—and cannot—fix.
Read the article →
Your Brand Is Losing a War for Attention: KISS Figured Out How to Win It 50 Years Ago
KISS understood that a band competes with every available form of entertainment. Dr. OMEB translates that lesson into a practical brand framework.
Read the article →
AI Does Not Replace Taste: Why Creative Experience Matters More Now
AI can shorten the distance between an idea and an execution, but it does not supply taste, judgment, accountability, or a point of view.
Read the article →
How AI Let Me Make the Music Video I Could Never Afford
An honest look at the AI-assisted production of Dr. OMEB's Symptom of the Universe video featuring Vinny Appice: tools, failures, labor, and what the workflow really changed.
Read the article →Stay connected
Join the Congregation
Get new Diary entries, Sunday Service reminders, music releases, Rock n' Roll Church news and major announcements through the Dr. OMEB mailing list.
The Congregation is open
New articles, Sunday Service reminders, and music news. Sign up and confirm your email to join us.