Doctor's Notes — Music Business, Marketing, and Content Strategy from Dr. OMEB®

Doctor's Notes from Rock n' Roll Church

The Business Behind the Noise

I have spent more than two decades building the band, earning the degrees, testing the platforms, and occasionally learning expensive lessons so you do not have to.

Doctor's Notes covers music business, marketing, content strategy, audience development, platform experiments, and the uncomfortable realities of trying to build something independent in public.

No empty motivation. No bullshit guru advice.

Read the Latest Notes Hear the Music

Music Business

Rights · Releases · Revenue

Marketing

Positioning · Ads · Psychology

Content

Video · Social · Livestreams

Real Numbers

Experiments · Results · Lessons

Latest Doctor's Notes

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Real experiments. Real numbers. Real consequences. The newest Doctor's Notes appear directly below.

I Gave a Man Free Marketing Advice. He Blocked Me.

Citizens of Rock n' Roll,

This past Sunday, I finally gave a man the free marketing advice he had been asking me for since 2018, and his response was to block me.

Let me back up. He and I had…

My Unpublished 2019 PhD Dissertation Still Holds Up But I Never Saw This Coming...

Citizens of Rock n' Roll,

In 2019 I successfully defended a PhD dissertation that ran a statistical analysis on roughly 1.2 million streaming transactions from eight independent musicians, looking at how the top ten streaming services actually paid royalties between…

I Spent $283 on TikTok Ads So You Don't Have To. Here's What the Algorithm Taught Me About Emotional Framing.

Citizens of Rock n' Roll, I just spent $283 on TikTok ads so you don't have to. You're welcome.

Here's the setup. I'm a marketing PhD who has been performing as the One Man Electrical Band (Dr. OMEB) since 2003…

Your Brand Is Losing a War for Attention: KISS Figured Out How to Win It 50 Years Ago

Citizens of Rock n' Roll, right now, someone is trying to get your attention. So is someone else. And about 9,998 other someones after that.

Research estimates that the average American encounters somewhere between 4,000 and 10,000 brand messages every…

Why AI Belongs in the Hands of Creative People (And Why Creatives Need to Stop Fearing It)

Citizens of Rock n' Roll,

Everyone is asking the wrong question about AI. The question isn't "will AI replace creative people?" The question is: what happens when creative people get their hands on AI? The answer… the finish line moves…

How I Made a $500K Music Video for Almost Nothing (And Why Ozzy Would Approve)

Citizens of Rock n' Roll,

I just made a cinematic, Giger-inspired, six-minute descent into a universal hellscape — and it cost me a fraction of what a production company would charge to shoot a single verse.

Let that sink in…

AI in the Classroom: Stop Panicking, Start Preparing

So, AI. It's here. Your students are probably using it more than you realize, and let's be honest, it's causing some heartburn in education. The big question on every educator's mind: How do we "AI proof" our classrooms?

If your…

Red Light, Green Light: How I’m Structuring AI Use in My Classes 🚦🎭

Red Light, Green Light: How I’m Structuring AI Use in My Classes 🚦🎭

Higher ed has a huge gap when it comes to setting guardrails for AI use in the classroom. Instead of banning it outright or letting students run…

🔥 Marketing That Rocks w/ Dr. C 🔥 February 2025 Edition

Your backstage pass to AI, marketing & digital trends — February 2025

🎸 Opening Act: 2025 – The Year AI Takes Center Stage

As we step into 2025, artificial intelligence has gone from playing on the side stage to headlining…

A Parent's Guide to Artificial Intelligence

Welcome, parents! We're all busy, and quite often this means juggling countless tasks, from managing schedules to supporting your child's education. Fortunately, artificial intelligence (AI) can be a powerful ally in creating efficiencies at home. This guide will show you…