Dr. OMEB

Citizens of Rock n' Roll,

In 2019 I successfully defended a PhD dissertation that ran a statistical analysis on roughly 1.2 million streaming transactions from eight independent musicians, looking at how the top ten streaming services actually paid royalties between…

Citizens of Rock n' Roll, I just spent $283 on TikTok ads so you don't have to. You're welcome.

Here's the setup. I'm a marketing PhD who has been performing as the One Man Electrical Band (Dr. OMEB) since 2003…

Citizens of Rock n' Roll, right now, someone is trying to get your attention. So is someone else. And about 9,998 other someones after that.

Research estimates that the average American encounters somewhere between 4,000 and 10,000 brand messages every…

Citizens of Rock n' Roll,

Everyone is asking the wrong question about AI. The question isn't "will AI replace creative people?" The question is: what happens when creative people get their hands on AI? The answer… the finish line moves…

Citizens of Rock n' Roll,

I just made a cinematic, Giger-inspired, six-minute descent into a universal hellscape — and it cost me a fraction of what a production company would charge to shoot a single verse.

Let that sink in…

So, AI. It's here. Your students are probably using it more than you realize, and let's be honest, it's causing some heartburn in education. The big question on every educator's mind: How do we "AI proof" our classrooms?

If your…

Red Light, Green Light: How I’m Structuring AI Use in My Classes 🚦🎭

Higher ed has a huge gap when it comes to setting guardrails for AI use in the classroom. Instead of banning it outright or letting students run…

Your backstage pass to AI, marketing & digital trends — February 2025

🎸 Opening Act: 2025 – The Year AI Takes Center Stage

As we step into 2025, artificial intelligence has gone from playing on the side stage to headlining…

Welcome, parents! We're all busy, and quite often this means juggling countless tasks, from managing schedules to supporting your child's education. Fortunately, artificial intelligence (AI) can be a powerful ally in creating efficiencies at home. This guide will show you…

FOR IMMEDIATE RELEASE
Contact: Michael Carr
Phone: 859.630.5558
Email: onemanelectricalband@gmail.com
Date: October 28, 2024

Vinny Appice, Legendary Drummer of Black Sabbath and DIO, to Perform with Cincinnati Vampires at MVP Sports Bar

Cincinnati, OH – Get ready for a night…

As a marketing professor at Thomas More University, I’ve had the pleasure of exploring the incredible potential of AI, both in my personal life and in the classroom. During my recent talk at the Rotary Club of Florence, I discussed…

Harnessing the Power of AI in the Classroom

Introduction: Teachers are constantly seeking innovative ways to enhance learning experiences and streamline their administrative tasks. One powerful tool that has emerged to assist in these efforts is artificial intelligence (AI). Specifically…

Artificial Intelligence (AI) is transforming education, offering powerful tools to enhance teaching and learning. Teachers and students alike can benefit from integrating AI into their daily routines. I'll include a few helpful prompts for teachers and students at the end…

INTRODUCTION

Ever feel like navigating the music industry is like wrestling a three-headed amp stack blindfolded? Yeah, me too. That's why I decided to ditch the earplugs and embrace the future: I used AI to conduct some serious market research…

Explore the NAMM Show with 'The Melodic Marketer,' hosted by the great and powerful, Dr. OMEB. In this episode, we look into the significant changes at the NAMM Show over the years, particularly the trend of major brands like Gibson…

This week we look at the remarkable journey of The Smashing Pumpkins in this detailed analysis. From the iconic 'Zero' to their rise as bulletproof legends of the 90s rock scene, uncover the secrets behind their success. We explore their…

This week on the Melodic Marketer 🎶 Dr. OMEB reacts to Dave Mustaine saying fans are being "unfair" because of the rising costs 📈 of ticket prices 🎟️

🎙️ Watch the Dave Mustaine Interview @TheSDRshowOfficial  
https://www.youtube.com/watch?v=EC6KEqbu-u0&t=2048s

📰 Godsmack Article: 
https://loudwire.com/godsmack-cancel-south-american-tour/

…

Get ready to rock your holiday spirit! Join Dr. OMEB as he unravels the magic behind LILIAC's electrifying cover of 'Carol of the Bells.' Elevating the Trans Siberian Orchestra's version with lyrics, metal energy and Christmas tradition, where each note…

"Deck the War Pigs: A Christmas Parody" is a head-banging holiday extravaganza that brings together the spirit of Christmas and the power of heavy metal. This unique parody takes the classic festive tune "Deck the Halls" and gives it a…

How I set up my Maton EBW808 to sound like Tony Iommi's tone from early Black Sabbath

Products Used:

Maton EBW808: https://maton.com.au/product/ebw808 
Fractal FM9: https://shop.fractalaudio.com/fm9-turbo-w
Black Diamond Strings: https://blackdiamondstrings.com/
Vegas Pro: https://www.vegascreativesoftware.com/us/vegas-pro/
Camera: Samsung Galaxy S23: https://www.samsung.com/us/smartphones/galaxy-s23-ultra/