A little over a year ago, I was ready to quit playing music. I had canceled my gigs and had more or less decided that I was finished with that part of my life. After more than 20 years of…

Citizens of Rock n' Roll,

This past Sunday, I finally gave a man the free marketing advice he had been asking me for since 2018, and his response was to block me.

Let me back up. He and I had…

Citizens of Rock n' Roll,

In 2019 I successfully defended a PhD dissertation that ran a statistical analysis on roughly 1.2 million streaming transactions from eight independent musicians, looking at how the top ten streaming services actually paid royalties between…

Citizens of Rock n' Roll, I just spent $283 on TikTok ads so you don't have to. You're welcome.

Here's the setup. I'm a marketing PhD who has been performing as the One Man Electrical Band (Dr. OMEB) since 2003…

Citizens of Rock n' Roll, right now, someone is trying to get your attention. So is someone else. And about 9,998 other someones after that.

Research estimates that the average American encounters somewhere between 4,000 and 10,000 brand messages every…

Citizens of Rock n' Roll,

Everyone is asking the wrong question about AI. The question isn't "will AI replace creative people?" The question is: what happens when creative people get their hands on AI? The answer… the finish line moves…

Citizens of Rock n' Roll,

I just made a cinematic, Giger-inspired, six-minute descent into a universal hellscape — and it cost me a fraction of what a production company would charge to shoot a single verse.

Let that sink in…

So, AI. It's here. Your students are probably using it more than you realize, and let's be honest, it's causing some heartburn in education. The big question on every educator's mind: How do we "AI proof" our classrooms?

If your…

Red Light, Green Light: How I’m Structuring AI Use in My Classes 🚦🎭

Higher ed has a huge gap when it comes to setting guardrails for AI use in the classroom. Instead of banning it outright or letting students run…

Your backstage pass to AI, marketing & digital trends — February 2025

🎸 Opening Act: 2025 – The Year AI Takes Center Stage

As we step into 2025, artificial intelligence has gone from playing on the side stage to headlining…